Guides
Small usability tests, explained
Practical notes on the method we use. Useful whether you run tests with synthetic users, real people, or both.
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5 min read
The five-second first-impression test
Three questions that tell you whether your home page says what you think it says. Run it today with synthetic users or with the next person who walks past your desk.
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6 min read
Fix the three worst problems, not the whole list
Why a short list beats a long audit, how to rank what you saw, and how to find the smallest change that removes a problem.